The Dude Abides

Okay, I just really like The Big Lebowski and I couldn't resist. I'm referring to a different Dude, Joe Roberts at the 1WineDude blog. PRIME was able to provide a bit of inspiration for his most recent post. Basically boiling down to "does anyone care about small production wines" (with the assumption that most people won't be able to get their hands on them).

Well, you do right? If you're reading this I'm pretty sure the answer is yes. And please read Joe's blog. And see The Big Lebowski if for some reason you have missed one of the greatest films ever.

PRIME - update from the cellar

The 2005 "D4*" Cabernet is all but sold out (I believe we have 8 or so cases left so please feel free to re-order if you like the '05 as much as I do).

Right now were are preparing to release the 2006 D4 Cabernet as well as the (much anticipated by a certain Davis resident) 2008 PRIME Chardonnay. We are excited to have our second vintage out there and are thankful to all who supported the launch of PRIME over the last year.

The "funny thing" (read: expensive) about this business is as we sell out the 2005 and move on to the 2006 (and 2008 Chardonnay) we just had the pleasure of successfully bottling the 2007 Cabernets. After a short break its time to get ready to harvest the 2009 grapes. That's dealing with five years worth of products all at once!

That's it for now. Here's a couple shots of last week's bottling, these are iPhone versions, high quality to follow... First one is a a couple of '07 D4 Cabs going down the bottling line right after getting labeled. The last is what the whole vintage of '07 looks like in cases.

*Lingo update: D4 = District 4

WBC 2009

So here I am with 200 or so of the top bloggers in the wine industry (I however am not one of them). So I'm here to learn a thing or two from the pros. So far so good, the event is hopefully going to get me to post more often and share more of whats going on at PRIME!

Santa Monica

In case you are lucky enough to find yourself in Santa Monica any time soon. I've got a spot for you to visit: BroadwayDeli on the 3rd Street Promenade. Its more than a deli, a large resturant and bar in fact. Oh, and did I mention they have PRIME Cabernet and Listed Rose by the glass?

Thanks to Marc at Broadway, and please check them out if you get a chance!

Aspen Food & Wine Classic!

June 18-22: The Food & Wine Classic in Aspen Colorado is one of the best events that a wine food lover can ever hope for. The best chefs and wineries in the world cram into the tiny town of Aspen for a 4 day party. And if you're a sucker for Top Chef on Bravo like I am, you get to mingle with just about everyone that's ever been on the show.

This year PRIME will be there too! We are partnering with eSommelier , a wine management hardware and software company. We will be pouring at the Grand Tasting on Saturday and at a private event at Paragon Technology on Friday.

Hope to see you there!

Yeah, not very glamorous

Well, I just spotted the winemaker getting ice from the freezer in order to chill a cup of water in his 4 year old's bath. I try not to ask too many questions but can we say Daddy's girl?

In any case I am taking the opportunity to mention that I stopped in to check out bottling today and he was right, nothing terribly fun about it. I got there about an hour and a half after they started and it was all on two neat little pallets already. Not much of a photo op. I guess it doesn't take long to bottle 101 cases of wine. It has been stacked, restacked (we don't have a fork lift at the warehouse) and will have a little rest before it is ready for the market. YUM!

Chardonnay- Truckin'

This is the pic you get when you are driving across Hwy 29 in Napa, hauling a truckload of Chardonnay barrels and you stick your iPhone out the window.  

The Chard is such a small ammout I am trucking the wine from the winery to a place that rents out a bottling line.  So, two trips later the wine is in place.  

First step- transfer it to a stainless steel tank and cover the headspace with a thick blanket of Argon gas.  Its now in the deep freeze at 25 degrees to drop out the tartrate crystals.  A shot of Bentonite will precipitate out excess protein and the last step is to filter out all the dead yeast and grape solids.  A week from now it will happily in bottle at out 55 degree storage warehouse.

This is when I go through my mental (perhaps I should write this down) checklist:

1. Certificate of Label Approval (COLA) -Uncle Sam needs to sign off on every single label.-Check.

2.Bottling date set.Check, confirmed 6/11/09 with Chris.

3.Labels ordered.-Check , due on 6/9/09 cutting it close!

4.Bottles ordered.-Check, I'm picking them up on 6/10/09.

5.Corks ordered.-Check, Terry's going to call me when ther're ready.

6.Pick up foils- I tried but Rui closes the office whenever he feels like it (Europeans!).  I'll try again today.

Bottling is the least fun part of winemaking.  There are a lot of vendors and supplies that need to come together at the right time.  Bit stressfull, but once its safely in the bottle its all good. (and tasty!)